It is a great human weakness to wish to be the same as our friends. If they are rich, we wish to be rich. If they are poor, them we don’t mind being equally poor. We are not ashamed of being stupid, we are only ashamed of being more stupid than our friends. It is a matter of comparison.
It is also matter of expectation. We don’t miss things that we never expected to have. We are not disappointed at being poor if we never expected to be rich.
Author Charles Dickens – Great Expectations
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Published by Peter Days
I'm building a brand where I can use my education and creativity. We are cultural brokers developing strategic, highly creative and effective multi-media marketing campaigns. We will be responsible for gathering appropriate customer insights and data points to create and produce many types of marketing plans that effectively set objectives, identify appropriate target audiences, develop positioning strategies, then integrate mass-media, social media, promotional activities and other tactics that effectively engage appropriate audiences.
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