Most brands that have reached a point where marketing is a concern will have collected a wealth of information about their audience. Marketing strategy entails organizing this data in a way that will determine how best to reach a targeted audience. The message will be carefully crafted and revisited to evaluate how it will be filtered through each media channel.
The method of delivery must communicate the essence of the brand and provide both perceived and tangible value. Each plan has a budget and specific goals and we generated metrics by which its level of success can be measured and analyzed.