Copyright and Trademark Standards

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Transferring Rights

Transferring a copyright means granting permission to another to use or publish the work on a temporary basis. Some common types of transfer rights included the following:

First rights: the workis leased for one use where it is published for the first time.

One- time rghts: the work is leased for one use, bu there is no gaurantee that the buyer is the first to have published the work.

Exclsuive rights: The leaser retains the rights to use or publish the work exclusively in their industry. With an arrangment of this type, an artistic work that appears in magazine may not appear in aother magazine, however it could be used on a greeting card.

Reprint rights: the leaser is given the right to use or publish the work after it has appeared elsewhere. Also called serial rights.

Promotion rights: the leaser is given the right to use the work promotional purposes. This type of agreement is often tacked onto another rights contract. For instance, an agreement with a greeting card company to use an illustration on a greeting card would inlude a promotion rights clause giving the company the right to use the same illustration in its promotion of the card.

Creative commons liscensing

Creative commons is a non-profit organization that provides free copyright licenses to help creative professionals give other the ability to share, use, or build upothe worked they have created. A Creative Commons license gives designer the flexbility to share thier work without relegating it to the public domain. The stdanrdize creative Commons license allows designers to set up copyright terms based on the conditions of their choice.

What can Creative Commons do for designers?

Designers can Use Creative Commons to set up legal notices that permit other to use their content. For example, adesigner can use Creative Commons license to set specific conditions for use for an infographic designed as personal project. by using a Creative Common license, any person, or any person or organization, can use that specific infographic is used in manner that meets the conditions the designer outlined in the license.

Creative Common License Types:

There are six major Creative Commons licenses that can be used when publishing work. At a minimum each license retains copyright, attributes athhorship, applies worldwide and lasts for the duration of the works copyright.

Attribution (CC-BY)

The most accommodating license type, the Attribution license allows others to distribute, edit, and improve a designer’s original work, even for commercial reasons, as long as the original designer is credited for the original work.

Attribution Share Alike (BY-SA)

The Attribution Share Alike license type allows other to edit, and improve upon designer’s work, even for commercial reasons, as long as the original designer is given credit, and the new creation is licensed under the same terms.

Attribution No Derivatives (BY- ND)

The Attribution No Derivatives license allows commercial and non-commercial redistribution as long as the original designer is given credit, and no changes are made to the original work.

Attribution Non-Commercial (CC-BY-NC)

The Attribution Non- Commercial license allows others to edit and improve upon a designer’s work non-commercially as long as the designer is given credit. However, any new work created from the designer’s orginal work will not be licensed under the same terms.

Atrribution Non-Commercial Share Alike

The Attribution Non-Commercial Share Alike license allows others to edit and improve upon a designer’s work non-commercially as the designer is given credit and any new work created from the orginal is licensed undeer the same terms. Any new work created from the original must also be non-commercial in use.

Attribution Non- Commercial No Derivatives

The most restrictive of the Creative Commons licenses, Attribution Non-Commercial No Derivatives allows other to non-commercially redistribute a designer’s orginal work. It is often referred to as “free-advertising” because it allows to distribute a designer’s work as long as the designer if credited and the work is unchanged.

Trademarks and Service marks …

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