I recently completed a logo design class on Domestika.com platform and the instructor Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Has over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard
Branding is the essence of the company or person. Essence is the most significant element, character, or quality of individual or the group. Below is a couple of paragraph from Fashion Reference book I hope you enjoy it. “The most common mistake regarding brands is to think the company name and logo are the brand.
A cultural broker is an interpreter an empathetic cultural representative, it might not be his or her culture but the broker has some understanding about the language, slang, and shares a local experience. A cultural broker is identifying and explaining cultural or lexical misunderstandings. A cultural broker is aware that language is only part of