Tag Archives: Culture

It’s 2023 summer, and high season for tourists on the north coast of Sao Paulo BRL after two years of dealing with covid-19, people are ready to decompress at the beach.

Itamambuca Beach, Ubatuba, SP BRL 2023 photo by Pedro Diaz

We will investigate a place called Ubatuba, known for hundreds of beaches and home to World Surf League champion Felipe Toledo. What does it take for this city to accommodate a multitude of visitors? Ubatuba, with a population of around 92 thousand, is popular with middle-class Brazil on the north coast of Sao Paulo. The coastal town will have to work overtime to accommodate 1,5 million visitors in Praia Grande in the Christmas & New Year holidays, which is just one of the many beaches it offers. The north coast of Sao Paulo expects up to 5 million visitors this summer.

Three necessary pieces of information to enjoy your summer vacation to the fullest on the north coast are 1. Traffic, 2. Safety, 3. Waste.

How to avoid traffic?

Wake up early, you will have an early start to your day, and you will beat everyone to the best spot on the beach. The best option is a bicycle that’s how locals get around. The next best option is a small car or motorcycle. If you are stuck in traffic, remember Brazil is a vast country and there is space for everyone stay patient there’s space for you, your friends, and your family at the beach. The image below illustrates a typical traffic flow for a Saturday afternoon in Ubatuba.

                              Image 2.0 Traffic Flow Average day

Below is live traffic, and today is Saturday, 1/07/2023

                                         Image 3.0 Traffic High Season

You can tell that Praia Grande and Itagua turn into bottleneck areas, and traffic occurs. The big problem is that many pedestrians cross back and forth in Praia Grande. Part of the solution is pedestrian bridges to solve the pain point. Leaving Ubatuba on Sunday afternoon is a mistake and a hellish traffic experience.

In addition, the BR 101 Rio Santos is undergoing paving recovery improvements at various points along the route to the capital of Rio de Janeiro. In Ubatuba, the works for applying asphaltic micro-surfacing will take place from km 52.1 to km 8, with a completion forecast for January 10th, 2023.

How to stay safe?

1st, don’t drink too much, which is easier said than done on vacations.

The State of Sao Paulo will have Operation Verão (Summer) +(Safe) Seguro will be carried out in two stages, December 22, to January 30, 2022 and the second, from January 31 to March 6, 2022. The actions cover Baixada Santista, North Coast and Litoral Sul (in Vale do Ribeira). The municipalities covered are: Guarujá, Santos, São Vicente, Praia Grande, Iguape, Cananéia, Peruíbe, Ilha Comprida, Itanhaém, Mongaguá, Cubatão, Bertioga, Ilhabela, São Sebastião, Ubatuba and Caraguatatuba. All 16 cities have the reinforcement of teams from the Highway Policing Command (CPRv), Fire Department (CCB), Traffic Policing (CPTran), Environmental Policing (CPAmb), Shock Policing (CPChq) and Aviation (CavPM) .

2,939 military police are committed to reinforcing patrols in coastal cities, with 2,327 in Baixada Santista and 612 on the North Coast. Part of this force is made up of 1,838 soldiers trained on the 17th. To carry out the activities, the MPs have the support of 270 vehicles, 74 vessels, five aircraft and 25 drones. The Civil Police also participate in the operation and has full force committed to the streets, police stations, and investigative actions.

Please don’t drink and drive, which seems part of many cultures in many countries (USA, MEX), not just Brazil. Please don’t go into the ocean after drinking much alcohol, especially at night. Take lock your car don’t leave any belongings visible to eye.

Who is going to pick up the waste?

SANEVAP Saneamento Ambiental offers the public and private sector modern solutions in ​​sanitation, urban cleaning and waste management. The City Hall of Ubatuba reinforces that Sanepav will double the staff for the services in the 2022/2023 season. Summer season is on December 19th and will remain until March 1st, 2023, the company informs that in low season there are eight trucks, 48 ​​collectors and 16 drivers. And for this summer season and the new collection schedule, 98 collectors will be working, 32 drivers with 17 trucks.

In addition, we have independent recycling companies around the city, like Boomerang recycling, which collects, separates, and bales recycling materials here in Ubatuba. There also people of collect aluminum cans around the city. Please separate your organic waste from your recyclables in different bags.

Company Basic Sanitation do Estado de São Paulo S.A (SABESP) is preparing a series of actions to serve residents and tourists along the entire coast of São Paulo during the high season. On the North Coast, which should receive nearly triple the number of visitors over the next three months, Sabesp is carrying out a series of actions to ensure water security and the entire functioning of the sewage infrastructure. R$ 34 million were invested in actions aimed at more excellent reliability in the region’s water supply and sewage collection services. In addition to this equipment, the population will be able to count on 58 power generators, 9 tank trucks and 14 trucks for cleaning and unblocking sewage networks.

Most important, pick up after yourself! Please separate your organic waste from your recyclables. Dispose of your cigarette buds correctly don’t just toss them on the floor. We should all be thinking of zero-waste and recycling and reusing everything. Have fun but respect your environment. Use sunblock and drink a lot of water, and you will be ok.


Word of the week



Characterized by constant change, activity , or progress.

A force that stimulates change or progress within a system or process.

A force or factor that controls or influences a process of growth, change, interaction, or activity a dynamic force or factor – Webster Dictionary



Conference Interpreting

Im wrapping up my work week and the video below comes up in my Youtube feed. After watching this videos it made feel proud of the work that I do on the weekly basis which is consecutive interpreting. In addition it motivated me to look into conference interpreting as my next step in my career. I taught me about the different types of interpreting and I realized that adrenaline forms part of my work. If you are interested interpreting please watch this video it’s a great production.


Buddha’s first teachings.

“Because there’s no perfect place anywhere. One of the Buddha’s first teachings was that life is suffering. He didn’t just mean heartrending, painful, traumatic suffering, but something more basic than that. It doesn’t matter how good we have it or how basically happy we are, things arise every day that leave us feeling discontented or disappointed.”

Excerpt From The Dude and the Zen Master Jeff Bridges & Bernie Glassman https://books.apple.com/us/book/the-dude-and-the-zen-master/id529559015 This material may be protected by copyright.

You cannot appreciate truly what’s in front of you until its gone. You truly don’t understand what you have until its gone. When its gone you remember the details that made you feel happy or special.

One of the best feeling in life for me is the feeling of gratefulness. When you are feeling down or sad its hard to see and realize our blessings.

Quote on Doubt

“There is nothing more dreadful than the habit of doubt. Doubt separates people. It is a poison that disintegrates friendships and breaks up pleasant relations. It is a thorn that irritates and hurts; it is a sword that kills.
Siddhārtha Gautama Buddha (500BC)”

Excerpt From
Words of Wisdom – 100 Inspirational Quotations
Various Authors
This material may be protected by copyright.

Guy Ritchie Quote

This is a quote from Guy Ritchie from the Joe Rogan Podcast talking about the essence of storytelling.

“You can’t escape yourself, so return to yourself, and accept who you are.” -GR

“You have to leave yourself to understand the value of yourself. you have to loose stuff before you realize all the stuff that you are loosing its ephemeral & transitory it’s not yours, you are enough your are always enough but you’ve got to somehow prostitute yourself before you realize your own value that is the essence of all stories.” – Guy Ritchie

José Guadalupe Posada

Art and culture from Google is awesome and yesterday I found that it was Jose Guadalupe Posada birthday. I wanted to share some his art because he is latino specifically from Mexico. Cultural-broker where we interpret it art, language and society. Im very happy to find latino artist because it continues to give me references.


José Guadalupe Posada Aguilar was a Mexican political lithographer who used relief printing to produce popular illustrations. His work has influenced numerous Latin American artists and cartoonists because of its satirical acuteness and social engagement. He used skulls, calaveras, and bones to convey political and cultural critiques.

Among his most enduring works is La Calavera Catrina.